Our Story

Luxury fragrance, reimagined. It's the Perfumer's Choice.

OUR HERITAGE IS FOUNDED IN FRAGRANCE

Our family-run business has been crafting scents in Britain since 1975, drawing on deep-rooted relationships with the world’s leading perfume houses and generations of expertise.

Our founder, alongside his brother, began his career at one of the largest fine fragrance houses in the world. There, he acquired years of experience in sourcing raw materials, working with world-class perfumers, and blending fragrances that deliver true luxury.

That knowledge became our blueprint for Perfumer’s Choice: exceptional oils, artisan craftsmanship, and high concentrations; without the inflated price tag.

We believe that a perfume’s value should be defined by the liquid in the bottle, not by elaborate packaging, expensive advertising campaigns or costly operational overheads. We saw an opportunity to reimagine luxury fragrance. By keeping our bottles simple and our operations lean, we were able to channel every penny into the perfume itself.

Every Perfumer’s Choice fragrance is an original composition, created by master perfumers. Each Eau de Parfum is blended and bottled in Britain, designed to deliver exceptional projection, longevity, and depth.

The result? Affordable fragrance with the artistry, quality, and impact of luxury; reimagined for today and made fairly for everyone.

Luxury Fragrance, Reimagined.

A TRANSPARENCY FIRST APPROACH

At Perfumer’s Choice, we keep things simple so you can enjoy luxury-quality fragrances without the high price tag. As a family run business, we have minimal overheads, and we intentionally use modest packaging to keep costs down.

While many brands claim to cut costs, they often spend heavily on packaging that mimics luxury brands, ours doesn't. We focus on what really matters : the scent.

Our perfumes are made using premium quality ingredients, with oil concentrations that match those of high end designer fragrances.

All of our scents are Eau de Parfum, offering the highest concentration of fragrance oil for long-lasting performance and richness.

All of our affordable luxury perfumes are proudly made in England. Our parent company, Milton-Lloyd, has been producing and manufacturing every fragrance since 1975. With local warehousing and distribution in the UK, we control every stage of the process, ensuring premium quality perfumes from start to finish.

Our British perfume craftsmanship has earned global recognition. Today, our fragrances are sold in over 90 countries worldwide, across both retail and wholesale markets. If you’re looking to partner with a UK perfume brand internationally, we’d love to hear from you.

Exceptional perfume oil is at the heart of every scent. All of our fragrances are Eau de Parfum, containing the highest perfume oil concentration possible.

They’re crafted by world-class perfumers using premium-quality oils and ingredients to create rich, long-lasting scents that rival even the most luxurious and sought after designer perfumes. The only different you'll notice is the price.

Our commitment to exceptional quality at every step is what truly sets us apart.

Many of our customers are true luxury fragrance collectors who have spent thousands on luxury perfumes. Whilst they may have made the switch convinced by "comparable" quality and a better value price - we're often thrilled to hear that they've received more complements on the impact of their Perfumer's Choice than their favourite signature scents. We firmly believe this is due to the quality and concentration of our fragrance oils and remains the mission behind every single scent.

All of our Eau de Parfums contain a 20% concentration of perfume oil. On average, our Eau de Parfum fragrances last anywhere from 6 to 10 hours on the skin, depending on your skin type.

We focus on using premium-quality oils and expert formulations, so you can expect a rich, long-lasting scent and projection to earn you complements throughout the day.

No, we’re not a dupe brand. Every blend is original and intentional. We create high-quality, long-lasting perfumes using the world’s finest materials.

What sets us apart is transparency and integrity. We focus on the quality and concentration of ingredients. We keep our packaging simple so that we can invest in what really matters: the scent itself.

When you choose Perfumer’s Choice, you’re investing in affordable luxury fragrances crafted by expert perfumers in leading luxury fragrance houses and made, by us in England.

By shopping with us, you’ll be supporting the fragrance industry and traditional methods of creating authentic perfumes. You’re also buying from an independent, multi-generational family business that genuinely loves what we do – and why we do it.