Perfumer's Choice

LUXURY FRAGRANCE, REIMAGINED

Blended by master perfumers using the finest oils at high concentrations for depth, projection, and unforgettable character.

This is the Perfumer’s Choice.

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Perfumer’s Choice Victor No 9

£9.99 GBP

Perfumer’s Choice Victor No 9

From £9.99

Perfumer’s Choice Rayne No 6

£9.99 GBP

Perfumer’s Choice Rayne No 6

From £9.99

Perfumer’s Choice Zayn No 3

£9.99 GBP

Perfumer’s Choice Zayn No 3

From £9.99

Perfumer’s Choice Mojo No 10

£9.99 GBP

Perfumer’s Choice Mojo No 10

From £9.99

Bestseller

Pheonix No.4

Oriental. Floral. Impactful.

Opening with fresh citrus and peach, Pheonix's sumptuous layers reveal a luminous heart of jasmine enriched by amber, saffron and cedarwood.

Like every Perfumer’s Choice creation, Phoenix No.4 is blended by master perfumers using premium oils at high concentrations for long-lasting wear and projection.

Crafted and bottled in Britain by our family-run business, with over 50 years of fine fragrance heritage.

From £9.99

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MADE FAIRLY

We keep our bottles and operations simple and instead, focus on what matters most: the fragrance.

By making everything ourselves in Britain, working directly with suppliers and avoiding unnecessary extras, we deliver extraordinary perfume without an extraordinary price tag.

MADE EXPERTLY

Every Perfumer’s Choice fragrance is:

Crafted by world-leading master perfumers

Blended with premium oils at high concentrations for depth, projection and longevity

Sourced from heritage fragrance houses trusted by the luxury perfume industry

Made in Britain by our family-run business with over 50 years of heritage in producing best-selling perfumes

Presented simply, with a focus on value over vanity: so more of your money goes into the scent, not the packaging

made with integrity

Our heritage in fine fragrance spans generations. We understand the artistry, heritage and craftsmanship that define truly exceptional perfumes. We don’t imitate; we originate. Every scent is unique, created to deliver the impact and sophistication of luxury perfumery, without the luxury markup.

crafted with care

Every blend is original. Every note is intentional.

From sparkling citrus openings to rich, layered dry-downs, our perfumes are designed to move with you through the day - evolving on your skin to leave a lasting impression and guarantee compliments.

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